Privacy Policy

---

For Yellow Taxi of Milwaukee (a.k.a. “Yellow Cab”)
Effective Date: January 06, 2006
Last Updated: January 06, 2006

1. Introduction

Yellow Taxi of Milwaukee (a.k.a. “Yellow Cab”) (“Yellow Cab,” “we,” “our,” or “us”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and ride‑scheduling platform (“Platform”).

By using the Platform, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We collect information in the following categories:

A. Information You Provide to Us

• Name
• Phone      number
• Email      address
• Payment      information (processed securely by third‑party providers)
• Profile      details
• Pickup      and drop‑off locations
• Ride      requests and preferences
• Customer      support messages

B. Information Collected Automatically

When you use the Platform, we may automatically collect:

• Device      information (model, OS, unique identifiers)
• IP      address
• App      usage data
• Location      data (with your permission)
• Crash      logs and diagnostics
• Cookies      and tracking technologies

C. Driver‑Specific Information

For Drivers using the Platform, we may collect:

• Driver      profile information
• Vehicle      details
• Driver‑provided      fare information
• Availability      status
• Trip      history

Drivers are independent contractors, not employees of Yellow Cab.

3. How We Use Your Information

We use your information to:

• Provide      and manage ride‑scheduling services
• Match      Riders with independent Drivers
• Process      payments and receipts
• Improve      app performance and user experience
• Provide      customer support
• Enhance      safety and fraud prevention
• Communicate      updates, promotions, or service notices
• Comply      with legal obligations

We do not sell your personal information.

4. How We Share Your Information

We may share your information with:

A. Independent Drivers

To complete your ride request, we share:

• Your      first name
• Pickup      and drop‑off locations
• Ride      details
• Contact      information (masked when possible)

Drivers are not employees of Yellow Cab.

B. Service Providers

We may share information with trusted third parties that help us operate the Platform, including:

• Payment      processors
• Cloud      hosting providers
• Customer      support tools
• Analytics      services
• SMS/email      communication providers

These providers are required to protect your information.

C. Legal Requirements

We may disclose information if required to:

• Comply      with applicable laws
• Respond      to lawful requests
• Protect      the rights, safety, or property of Yellow Cab, Riders, or Drivers

5. Payments and Financial Information

Yellow Cab does not store full credit card numbers.
All payment information is processed securely by third‑party payment processors.

We may store limited transaction data for:

• Receipts
• Dispute      resolution
• Fraud      prevention
• Accounting      purposes

6. Location Information

With your permission, we collect precise location data to:

• Match      you with nearby Drivers
• Provide      accurate pickup and drop‑off information
• Improve      route efficiency

You may disable location access, but the Platform may not function properly without it.

7. Data Security

We implement industry‑standard security measures to protect your information, including:

• Encryption
• Secure      servers
• Access      controls
• Monitoring      and auditing

However, no system is 100% secure, and we cannot guarantee absolute protection.

8. Data Retention

We retain your information for as long as necessary to:

• Provide      services
• Comply      with legal obligations
• Resolve      disputes
• Maintain      business records

You may request deletion of your account at any time.

9. Your Privacy Rights

Depending on your location, you may have rights to:

• Access      your information
• Update      or correct your information
• Request      deletion
• Restrict      processing
• Opt      out of marketing communications

To exercise these rights, contact us at the information below.

10. Children’s Privacy

The Platform is not intended for individuals under 18 years old.
We do not knowingly collect information from minors.

11. Third‑Party Links

The Platform may contain links to third‑party websites or services.
We are not responsible for their privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Continued use of the Platform constitutes acceptance of the updated policy.

13. Contact Information

If you have questions about this Privacy Policy, please contact:

Yellow Taxi of Milwaukee (a.k.a. “Yellow Cab”)
954 N 124th St, Wauwatosa, WI 53226
Admin@yallowtaximke.com
(414) 281-1800